Whether building a meal prep business, cooking, coaching, or selling a recipe book, running ads on Facebook is still the fastest way to scale your customer base, in the quickest timeframe possible. With an in-depth AI database, Facebook knows exactly when, who, and which ads to put in front of your target customer, at any given time. (Maybe them stealing data isn’t so bad after all.)

However, there’s one core problem everyone who runs ads has: Content - what content to produce and how to produce it, especially on a budget.

Let’s dive into how to make ads for gym foods, which ad formats work best, and how AI dominates ad creatives right now.

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Why Facebook Ads Work for Gym Foods

Facebook's algorithm is unbeatable. With good copyrighting and above-average ads, you can acquire customers profitably right away. It’s a no-brainer for businesses looking to test, validate, and ideate new concepts, angles, and ideas.

Algorithms allow you to:

• Target buyers with precision
• Launch new ads to test new angles almost immediately
• Scale extremely fast

This was not possible before Facebook.

available for businesses before Facebook.

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Three Best Ad Formats to Run for Gym Foods & Food Services

Different ad formats work for different businesses. So, make sure to test your ideas. This is the common factor among all large, successful Facebook ad creators. They test EVERYTHING. 

Here are 3 formats we’ve seen work well:

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1. Product Demo Videos

Videos are a great way to show your meals in action. Highlight the preparation process, packaging, and the final plated product. Include captions that emphasize the meal’s nutritional value and convenience.

Example: A short video of a high-protein chicken and rice meal being unboxed, plated, and enjoyed post-workout.

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2. Carousel Ads

Carousel ads allow you to showcase multiple meal options in a single ad. Highlight different meals tailored to various fitness goals, such as muscle gain, weight loss, or keto-friendly options.

Pro Tip: Include captions that feature the macros (protein, carbs, and fats) of each meal to appeal to fitness enthusiasts.

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3. UGC-Style Ads

https://www.arcads.ai/article/what-is-ai-ugc ads are the most relatable and ironically, appear most authentic. These ads mimic organic social media posts, like testimonials or reviews, which build trust and resonate with fitness audiences.

Why UGC Works:

• It feels like genuine customer recommendations.
• Fitness communities value authenticity.
• It mimics organic posts on TikTok and Instagram.
  

The best part about UGC ads is that they seem very authentic. It’s like a Buyer's Review. Imagine a buyer who took their phone and recorded themselves speaking about your product. This is how UGC should feel.

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Using AI to Create Scalable UGC Ads

UGC Ads typically require reaching out to creators, paying them excessive fees, and waiting for them to receive your product (and hopefully send a video back). Admittedly, one of the best content formats, but also the most inefficient.

Arcads has solved this problem and, in the process, revolutionized the way UGC ads are made. You choose from over 300+ AI Avatars, generate a script, and BOOM. Within minutes you have a full-fledged UGC video, done completely with AI.

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Here’s how to use AI to generate UGC ads:

1. Write a Script: Craft a natural-sounding script that highlights your product’s benefits. For example, "This meal saved me after my gym session. Packed with protein and so convenient!"
2. Choose an AI Avatar: Select a realistic avatar that delivers the message in a relatable tone.
3. Generate Videos: Use AI tools like Arcads to produce one or hundreds of videos. These can be tailored to feature your gym food with overlays, macros, or testimonials.
4. Add B-Roll and Edits: Splice the content, overlay additional clips, or include footage of your meals being plated for added authenticity.

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How Effective is AI UGC For Advertising Gym Food-Based Products?

Running Facebook ads for gym food products or services is the easiest way to get from point A to B. The key is in the creatives. 

Facebook's algorithm is so good that it knows exactly who to put your ads in front of. But it’s a strong creative that resonates with your target audience, gets them to buy, and allows you to acquire customers profitably. 

With a profitable CPA (cost per acquisition) you can start scaling aggressively.

Arcads UGC allows businesses to pump out a ton of high-converting ads. Using batch creation, you can test multiple scripts and avatars in minutes. 

We’ve personally seen businesses exponentially explode to eight figures, using AI UGC.

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Conclusion

It’s all about the creatives. Once you figure out how to churn out quality creatives at scale, running ads becomes easier than ever.  Using AI to make hundreds of UGC variations is a game-changer. 

For markets where it may be hard to create attractive visuals, such as gym foods, these tools can be the difference between a break-even business and a scalable industry giant.