User-generated content (UGC) carries a level of authenticity that captivates audiences and propels brands to new heights. 

Yet, traditional UGC often comes with a steep price tag—especially when you factor in influencer fees, shipping products, and multiple revision cycles. Thankfully, AI-powered solutions now let you craft compelling, cost-effective UGC without the usual hurdles. 

In this guide, we’ll show you how to use Arcads—an advanced AI UGC software—to produce realistic creator-driven ads that mimic genuine customer testimonials.

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Why AI UGC Matters More Than Ever

Conventional UGC works because it feels honest and relatable. Consumers trust the opinion of someone who appears to be a real user. However, big brands can afford to send out products for free and hire costly content creators. Smaller businesses or indie eCommerce stores often lack these resources. 

That’s where AI steps in: you can now generate convincing on-screen personalities without needing to coordinate with real influencers or film crews.

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Step 1: Pinpoint Your Ideal On-Screen Persona

Before jumping into production, think about your target demographic. If your product is for parents, you’ll want the AI avatar to resemble a mom or dad in a relatable age bracket. For fitness goods, consider an active, health-conscious persona. Aligning the look and feel of your AI avatar to your typical buyer makes the content more engaging.

1. Define the Age, Gender, and Style of your ideal buyer.
2. Gather Reference Points (e.g., photos or short videos) that capture the vibe you want.
3. Ensure Visibility: Use (or create) a base video where the avatar’s face is clear and unobstructed.

Pro Tip: If you’re unsure of your audience’s profile, skim through comments on competitor ads or run a quick poll on social media to find out who’s most interested in your product.

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Step 2: Prepare Your Base Video (If Needed)

If you already have a video you want to modify, make sure it’s in high definition without distracting watermarks. For TikTok content, you can use a watermark-removal tool; if it’s your own footage, record in a well-lit environment.

 A crisp, clear starting point is key when generating believable AI-driven lip-syncing and facial movements in Arcads.

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Step 3: Generate a Unique AI Face in Arcads

Even if your base clip features a person, sometimes you might want to swap in a different look. Within the Arcads platform, you can select from hundreds of AI avatars—or generate your own. Simply specify attributes like hair color, age range, or even outfit style, and Arcads will produce a one-of-a-kind face that matches your audience’s demographic.

• Input Detailed Prompts: For example, “Female in her 30s with a friendly smile”
• Review Options: Arcads often presents multiple avatar choices for you to pick from
• Download & Keep on File: You’ll use your chosen avatar in the next step

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Step 4: Swap Faces Seamlessly

Arcads automates the face-swapping process by overlaying your chosen AI face onto the base subject in the video. This step ensures the final content doesn’t look obviously computer-generated:

1. Upload the Base Video: The clip you want to transform.
2. Choose Your AI Avatar: Select the face you generated in Arcads.
3. Run the Swap: Arcads maps the avatar onto the subject’s movements, creating a new on-screen personality.

You may notice slight inconsistencies if the subject moves erratically, but smart editing cuts can blend transitions and keep your footage looking smooth.

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Step 5: Craft an Engaging Script

A realistic face is only part of the puzzle. You also need compelling dialogue that resonates with your target audience. Many advertisers adapt existing competitor scripts or brand messaging to their voice. If you’re stuck:

• Use Arcads Script Generation: The platform can help write or refine a script that highlights your product’s top features.
• Focus on First-Person Language: Frame it as a personal recommendation, creating a sense of trust.
• Showcase Benefits: Mention specific pain points your item solves and how it benefits the user.

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Step 6: Transform Text into a Convincing Voiceover

Arcads’ robust AI capabilities include voice generation—allowing you to convert text into a natural-sounding voice. Select from a range of voices that vary in accent, tone, and style. Alternatively, if you already have a preferred voice clip, you can upload that too.

1. Paste Your Script into the Arcads voice generator.
2. Select a Voice Profile that suits your brand (youthful, professional, playful, etc.).
3. Generate & Download the audio file for final editing.

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Step 7: Sync the Voice with the AI Avatar

Arcads streamlines lip-syncing by matching the voiceover to the avatar’s mouth movements. This is crucial for maintaining credibility—if the lips don’t match the words, viewers might scroll away.

• Upload Your Voiceover alongside the face-swapped video in Arcads.
• Check for Seamless Alignment: Let the platform calibrate speech timing.
• Trim as Needed: Short, snappy cuts keep viewers engaged.

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Step 8: Integrate Product Clips & UGC Elements

A successful ad goes beyond a talking head. Pepper in product demo footage, animated text highlighting features, or social proof elements like ratings and testimonials. Arcads lets you blend these seamlessly:

• Insert B-Roll: Show your product in real-life scenarios (e.g., an unboxing or usage demo).
• Use UGC-Style Comments: Overlay hypothetical social media comments or short Q&As.
• Transition with Ease: Arcads offers built-in transitions and overlays, keeping edits smooth and professional.

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Bonus Tip: Test Multiple Variations

One of the biggest perks of using AI-generated creators is the ability to scale quickly. With Arcads, you can produce multiple versions of your ad—tweaking avatars, scripts, and even voice profiles to see which resonates best. Split testing these variations helps you:

• Identify Top Performers
• Optimize Ad Spend
• Reach Different Demographics (e.g., older parents vs. young moms)

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Conclusion: AI UGC—The Future of Authentic Advertising

Leveraging Arcads to create AI UGC creators puts you ahead of the competition without the budget strain associated with real-world influencers. By mixing a convincing on-screen persona, a tailored script, and dynamic product footage, you can replicate the impact of genuine testimonial videos—minus the logistical headaches.

Ready to revolutionize your marketing strategy? Sign up for Arcads and start crafting high-converting, AI-driven UGC ads that speak directly to your target audience.

Get started now and turn your product demos into scroll-stopping, sales-driving ads—powered by the innovative AI technology of Arcads.